BENEFITS
Customized PPC strategies tailored to your business needs and goals
Expert keyword research and selection to maximize ROI
A/B testing to optimize ad copy and landing pages
Advanced tracking and analytics to measure campaign performance and make data-driven decisions
Regular reporting and communication to keep you informed about campaign progress
Continuous optimization and refinement of your PPC campaigns based on performance data
CASE STUDIES
Objective
Advance Pest Management Sdn. Bhd., a local pest control company, aimed to increase their customer base and generate quality leads through online marketing. They decided to leverage PPC advertising to target potential customers actively searching for pest control services in their service area.
Conclusion
By implementing a strategic PPC campaign, Advance Pest Management Sdn. Bhd effectively increased lead generation, improved conversion rates, and expanded their market presence. The targeted approach, coupled with ongoing optimization, allowed them to achieve their objectives and solidify their position as a leading pest control company in their service area.
Strategy:
- Keyword Research: Conducted extensive keyword research to identify relevant keywords with high search volume and low competition. Selected keywords included “pest control services,” “exterminator near me,” and “termite treatment.”
- Ad Creation: Created compelling and targeted PPC ads highlighting Advance Pest Management Sdn. Bhd’s expertise, quality service, and competitive pricing. Utilized ad extensions such as call extensions and location extensions to improve ad visibility and increase engagement.
- Geo-Targeting: Implemented geotargeting to focus the campaign on Advance Pest Management Sdn. Bhd’s service area. Targeted specific cities, neighborhoods, and zip codes where pest control services were in high demand.
- Landing Page Optimization: Developed dedicated landing pages that aligned with the keywords and ad messaging. Ensured landing pages were informative, easy to navigate, and included prominent call-to-action buttons for lead capture.
- Bid Management: Monitored and adjusted bids based on keyword performance, ad positions, and budget allocation. Optimized bids to maintain a competitive position on search engine results pages and maximize ROI.
- Ongoing Optimization: Continuously analyzed campaign data, including click-through rates, conversion rates, and cost per acquisition. Performed A/B testing on ad copies, landing pages, and keywords to improve campaign performance.
Results:
- Increased Lead Generation: The PPC campaign generated a significant increase in leads for Advance Pest Management Sdn. Bhd. They experienced a consistent month-over-month growth in qualified leads, allowing them to expand their customer base.
- Higher Conversion Rates: The optimized landing pages and targeted ads led to a 25% increase in conversion rates compared to their previous marketing efforts. This demonstrated the effectiveness of aligning ad messaging with landing page content.
- Improved Cost Efficiency: By continually optimizing bids and targeting, Advance Pest Management Sdn. Bhd achieved a 15% reduction in cost per acquisition, ensuring a better return on their PPC investment.
- Expanded Market Presence: The PPC campaign helped Advance Pest Management Sdn. Bhd establish a strong online presence. They gained visibility in search engine results, positioned themselves as a trusted pest control provider, and outperformed their local competitors.
Ready to take your online advertising to the next level? Contact us today to schedule a free consultation with one of our PPC experts in Malaysia.
Don't settle for mediocre results from your online advertising campaigns. Let our PPC experts in Malaysia help you get the most out of your advertising budget and drive more clicks, conversions, and sales. Contact us today to get started!
Additional Features
This Uncode's update introduces an amazing set of valuable features, functionalities and improvements requested by our customers. Let's explore a few more features that this update has to offer.
Refined and improved UI
Uncode 2.2 comes with an entirely refined, and improved admin user interface. All elements, and admin pages have been redesigned to detail and visually optimized for consistency. Discover a whole new Uncode that you will love.
Native Related Posts
For a faster and more powerful setup, without the need to install extra plugins, we introduce the native Uncode Related Posts feature. Related Posts increase page views and reduce bounce rate. This is an effective way of getting more views.
ShortPixel support
Uncode 2.2 introduces support for ShortPixel, the popular image optimization plugin. ShortPixel improves performance by reducing the Uncode's Adaptive Images size even more: resulted in smaller images that are no different in quality.
Slider Revolution 6
The new version of Uncode is packed with Slider Revolution 6: a new way to build rich & dynamic headers for your websites. With the powerful visual editor, you can create modern designs in no time, and with no coding experience required.