Digital Marketing 101: What is Email Marketing

Email marketing is one of the most traditional kinds of digital marketing, and it is still one of the most effective. In fact, email marketing has a return on investment (ROI) of $42 for every $1…


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Digital Marketing 101: What is Content Marketing

Content marketing is a strategic strategy to developing and delivering valuable, relevant, and consistent material in order to attract and maintain a specific audience — and, eventually, to drive…


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Digital Marketing 101: What is Social Media Marketing

Social Media Marketing (SMM) is a powerful tool for businesses to build brand awareness, generate leads, and increase sales.


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Digital Marketing 101: What is Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a digital marketing strategy that allows businesses to bid for ad placement on search engines and other websites.


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Digital Marketing 101: What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a process of optimizing a website in order to rank higher in search engines, such as Google, Bing, and Yahoo. The goal of SEO is to increase the visibility of a…


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Digital Marketing 101: What is Digital Marketing

In simple terms, it is a way of marketing that uses digital channels to reach and engage with customers. The primary objective of digital marketing is to connect with customers and create a…


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