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Digital Marketing 101: What is Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a digital marketing strategy that allows businesses to bid for ad placement on search engines and other websites.

Digital Marketing 101: What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a process of optimizing a website in order to rank higher in search engines, such as Google, Bing, and Yahoo. The goal of SEO is to increase the visibility of a…